Tuesday, August 4, 2009

Record Rummage (US) - 37: 10CC



We began parting ways with our colleagues in the UK music press when we realised that some of them were being quite serious as holding this up as a masterpiece...

10CC
The Original Soundtrack
(Mercury, 1975)

In the UK, men of a certain age still reach for a cigarette and look desperately round for a dance, trying to appear cool and uncaring , when they hear the opening few notes of “I’m Not In Love”. Bitter? Us? The album, however, sounds like an advertisement for something. A Steely Dan record, perhaps? It’s very conceptual. We’re scared to play “I’m Not In Love” even now. We were like 10 years old when it came out, and it seemed like the most sophisticated, adult, love song we’d ever heard. Like we knew. They had this Radio One spot in the UK called Our Tune whereby this DJ called Dave Lee Travis (“the Hairy Cornflake”) would recite unbelievably traumatic, painfully sad tales of woe and heartbreak over music which, nine times out of 10, was “I’m Not In Love”. That slot traumatised a nation. Hearing it again reminds us of when we first listened to the radio on, under the bed-covers late at night, it was the first song we noticed — this and “Killer Queen”. It is rather surprising, on reflection, that these are adults singing the song — it’s such a 10-year-old’s love tragedy fantasy.
Cost 92 cents. Bargain value: 5, slip cover 7

1 comments:

RIchard Jensen said...

Ah, Jerry, I remember that rummage.

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